Why attracting mobile shoppers with proximity advertising should be part of your holiday retail strategy

Consumers are increasingly spending more time on mobile, especially in retail environments. They are using smartphones in a utilitarian fashion…

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Out-Of-Home To Reach $8.2 Billion By 2016

by Erik Sass for MediaPost Publications Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising will enjoy a…

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Airport Wi-Fi And Mobile Services Are Lacking

By Amy Gahran, Special to CNN Mobile technology is critical at the airport. [Paul Baron notes: Giving users something in…

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Google, Boingo bring their free Wi-Fi experiment to mall rats, validating the Proximity Advertising platform from Media2Go

Google and Boingo are building on their free Wi-Fi project in New York City, launching the advertising-paid access model in…

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Location-based technology for mobile advertising campaigns to drive in-store traffic

By, Rimma Kats,¬†associate editor on Mobile Commerce Daily, New York Location is continuing to play a major role for brands…

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Today’s Headlines Support Adoption of Proximity Advertising To Reach Customers At The Point of Purchase

¬†Smartphone Owners Clear Search History, Shed Apps, To Protect Privacy Newspaper Revenues Slide Again, Online Remains Sluggish RETAILERS and AD…

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