Walmart exec: The biggest asset in mobile are bricks-and-mortar stores

By Lauren Johnson for , October 24, 2012 – For Mobile Commerce Daily   [Paul notes: Proximity marketing and promotions…

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WiFi Proximity Advertising in the Mobile Advertising Ecosystem

We are in the post-PC era, and soon billions of consumers will be carrying  around Internet-connected mobile devices for up…

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Digital Ad Report Finds Big Growth in Mobile

Mobile continues to be a sweet spot for digital advertising according to a report issued by the Interactive Advertising Bureau…

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Rich media mobile ads deliver engagement rate of 12.8% !

 By Chantal Tode October 1, 2012   Rich media mobile ads are delivering an engagement rate of 12.8 percent, on…

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