Survey: For Retailers, Mobile Has Really Arrived

By Sarah Mahoney for Marketing Daily BDO, which regularly measures the mood of retail executives, says  that mobile strategies are finally…

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How Location-Based Services Are Transforming The Mobile Industry

The possibilities for location-based services on mobile go beyond consumer-facing apps like FourSquare and Shopkick. With over 770 million GPS-enabled…

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Online Advertising, Coming Soon To A Neighborhood Near You

By Alan McGlade, Forbes Contributor Mobile with geo-location has gotten a lot of companies and investors excited about the possibility…

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WiFi Proximity Advertising in the Mobile Advertising Ecosystem

We are in the post-PC era, and soon billions of consumers will be carrying  around Internet-connected mobile devices for up…

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Digital Ad Report Finds Big Growth in Mobile

Mobile continues to be a sweet spot for digital advertising according to a report issued by the Interactive Advertising Bureau…

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Rich media mobile ads deliver engagement rate of 12.8% !

 By Chantal Tode October 1, 2012   Rich media mobile ads are delivering an engagement rate of 12.8 percent, on…

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Out-Of-Home To Reach $8.2 Billion By 2016

by Erik Sass for MediaPost Publications Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising will enjoy a…

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Google, Boingo bring their free Wi-Fi experiment to mall rats, validating the Proximity Advertising platform from Media2Go

Google and Boingo are building on their free Wi-Fi project in New York City, launching the advertising-paid access model in…

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