WiFi Proximity Advertising in the Mobile Advertising Ecosystem

We are in the post-PC era, and soon billions of consumers will be carrying  around Internet-connected mobile devices for up…

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Out-Of-Home To Reach $8.2 Billion By 2016

by Erik Sass for MediaPost Publications Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising will enjoy a…

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Google, Boingo bring their free Wi-Fi experiment to mall rats, validating the Proximity Advertising platform from Media2Go

Google and Boingo are building on their free Wi-Fi project in New York City, launching the advertising-paid access model in…

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Location-based technology for mobile advertising campaigns to drive in-store traffic

By, Rimma Kats, associate editor on Mobile Commerce Daily, New York Location is continuing to play a major role for brands…

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Location Matters In Online Video Retail Ads

By Daisy Whitney, MediaPost Blog: Last week we talked about how online retailers can improve the view rates for their…

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Mobile Commerce Is Positioned For Rapid Growth In The Coming Years

The rapid adoption of smartphones and mobile Internet usage is changing the way US consumers shop. Although still nascent, mobile…

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Using Location Based Marketing to generate buzz at events

Here’s a great proximity advertising success story. Whether indoor or outdoor, Media2Go can boost the excitement and success of any…

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Where do you see the most growth in Location based services?

The pie chart here shows a breakdown of where the 350 top executives from across the location and navigation industry responded to…

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Google, Motorola and the Future of Location-Based Ads

Mobile advertising is an enormous growth area for Google, particularly with 1 million Android-based smartphones activated each day. One business,…

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