Devices Getting 20% Of Search Budgets As Spending Soars

Another metric supports the revenue and loyalty benefits derived from  from  engagement from delivery of free WiFi access, versus mobile apps,…

Continue Reading →

How Location-Based Services Are Transforming The Mobile Industry

The possibilities for location-based services on mobile go beyond consumer-facing apps like FourSquare and Shopkick. With over 770 million GPS-enabled…

Continue Reading →

Walmart exec: The biggest asset in mobile are bricks-and-mortar stores

By Lauren Johnson for , October 24, 2012 – For Mobile Commerce Daily   [Paul notes: Proximity marketing and promotions…

Continue Reading →

WiFi Proximity Advertising in the Mobile Advertising Ecosystem

We are in the post-PC era, and soon billions of consumers will be carrying  around Internet-connected mobile devices for up…

Continue Reading →

Why attracting mobile shoppers with proximity advertising should be part of your holiday retail strategy

Consumers are increasingly spending more time on mobile, especially in retail environments. They are using smartphones in a utilitarian fashion…

Continue Reading →

Out-Of-Home To Reach $8.2 Billion By 2016

by Erik Sass for MediaPost Publications Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising will enjoy a…

Continue Reading →

Google, Boingo bring their free Wi-Fi experiment to mall rats, validating the Proximity Advertising platform from Media2Go

Google and Boingo are building on their free Wi-Fi project in New York City, launching the advertising-paid access model in…

Continue Reading →

Location-based technology for mobile advertising campaigns to drive in-store traffic

By, Rimma Kats, associate editor on Mobile Commerce Daily, New York Location is continuing to play a major role for brands…

Continue Reading →