Why attracting mobile shoppers with proximity advertising should be part of your holiday retail strategy

Consumers are increasingly spending more time on mobile, especially in retail environments. They are using smartphones in a utilitarian fashion…

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Shopping malls, tenants, and shoppers all benefit from ad-supported WiFi service

Media2Go’s patent-pending proximity advertising platform currently provides WiFi sponsorship and advertising at hundreds or locations and events in more than…

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Google, Motorola and the Future of Location-Based Ads

Mobile advertising is an enormous growth area for Google, particularly with 1 million Android-based smartphones activated each day. One business,…

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