Mobile ads proving effective, consumers more receptive

The appetite for mobile media continues to rise and  mobile is not just a fundamental part of consumers’ communication needs,…

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94% of smartphones users will be mobile internet users – Mobile internet users will reach 113.9 million

The statistics1 are overwhelming. This year: • There are 1.2 billion mobile Web users worldwide • All mobile phone users…

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Walmart exec: The biggest asset in mobile are bricks-and-mortar stores

By Lauren Johnson for , October 24, 2012 – For Mobile Commerce Daily   [Paul notes: Proximity marketing and promotions…

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Airport Wi-Fi And Mobile Services Are Lacking

By Amy Gahran, Special to CNN Mobile technology is critical at the airport. [Paul Baron notes: Giving users something in…

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Location-based technology for mobile advertising campaigns to drive in-store traffic

By, Rimma Kats, associate editor on Mobile Commerce Daily, New York Location is continuing to play a major role for brands…

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Today’s Headlines Support Adoption of Proximity Advertising To Reach Customers At The Point of Purchase

 Smartphone Owners Clear Search History, Shed Apps, To Protect Privacy Newspaper Revenues Slide Again, Online Remains Sluggish RETAILERS and AD…

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