Mobile ads proving effective, consumers more receptive

The appetite for mobile media continues to rise and  mobile is not just a fundamental part of consumers’ communication needs,…

Continue Reading →

How Location-Based Services Are Transforming The Mobile Industry

The possibilities for location-based services on mobile go beyond consumer-facing apps like FourSquare and Shopkick. With over 770 million GPS-enabled…

Continue Reading →

94% of smartphones users will be mobile internet users – Mobile internet users will reach 113.9 million

The statistics1 are overwhelming. This year: • There are 1.2 billion mobile Web users worldwide • All mobile phone users…

Continue Reading →

Rich media mobile ads deliver engagement rate of 12.8% !

 By Chantal Tode October 1, 2012   Rich media mobile ads are delivering an engagement rate of 12.8 percent, on…

Continue Reading →

Out-Of-Home To Reach $8.2 Billion By 2016

by Erik Sass for MediaPost Publications Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising will enjoy a…

Continue Reading →