- Smartphone Owners Clear Search History, Shed Apps, To Protect Privacy
- Newspaper Revenues Slide Again, Online Remains Sluggish
RETAILERS and AD AGENCIES NOW FOCUS ON LOCATION BASED MOBILE MARKETING FROM WEBTEL MARKETING, WITH NO GPS TRACKING OR NEED TO DOWNLOAD AN APPLICATION.
Reaching consumers at the point of purchase, on their mobile devices, remains a compelling opportunity for retailers and both local independents and national brands. Engaging customers either in-store or in proximity to the point of sale provides retailers and advertisers with a captive audience for loyalty promotions and immediate calls to action. Re: privacy, tracking, and apps (see below) – Location-Based Mobile Marketing is emerging as a critical component of a company’s mobile marketing strategy. Using Media2Go WiFi + Bluetooth hot spots and media streamers, not only delivers internet access, but allows brands to engage their potential customers with the right offer at the right place at the right time….when they are about to make a purchasing decision. And gets the attention of the customer in exchange for providing free WiFi internet access to their mobile device, iPad, or laptop. Contact paul@webtelmarketing for more info or to received a proximity advertising Starter Kit today.
Privacy concerns are driving most app users — 57% — either to remove particular apps, or to decide against installing them, according to a report released on Wednesday by the Pew Internet & American Life Center.
Fifty-four percent of users have rejected apps due to privacy concerns, while 30% have uninstalled them, Pew reports. (Some users do both, which is why the total proportion of users to eschew or delete an app totals just 57%.)
Selectively deleting apps isn’t the only way wireless users are trying to protect their privacy. Fifty percent of smartphone users have erased their device’s search or browsing history, while 30% have turned off location tracking, Pew reports.
Marc Rotenberg, executive director of the Electronic Privacy Information Center, says the survey results cast doubt on the conventional wisdom that ordinary consumers don’t care about privacy.
“The Pew study suggests that people do care very much,” Rotenberg says.
Newspaper Revenues Slide Again, Online Remains Sluggish
There will be no reprieve for the newspaper industry in 2012, judging by the second quarter of the year, which saw yet another round of dismal returns.
Total advertising revenues dipped 6.4% from $6 billion in the second quarter of 2011 to $5.6 billion in the second quarter of 2012, according to the Newspaper Association of America. Print ad revenues dropped 7.9% from $5.2 billion to $4.8 billion, while online ad revenue growth remained anemic with a 2.9% increase from $803 million to $827 million.
As in previous quarters, losses were spread across all the main advertising categories.
National advertising fell 9.7% from $985 million to $889 million, retail sank 7% from $2.96 billion to $2.75 billion, and classifieds slipped 8.4% from $1.25 billion to $1.14 billion. Within the classifieds category, automotive was down 6.3% to $251 million, real estate tumbled 19.3% to $179 million, and recruitment was down 4.2% to $188 million.
While positive, the tepid online growth rate is also disappointing in light of the earlier hopes of many publishers. Online ad revenue remains a relatively small part of newspapers’ business, at 14.7% of total ad revenues in the second quarter, and has consistently failed to match the growth rate of online advertising overall.
In 2011, newspapers’ online ad revenues increased 6.8% to $3.2 billion, compared to a 22% increase in total online ad revenues, per the Interactive Advertising Bureau.
The fortunes of the newspaper business as a whole have plunged over the last six years. Total ad revenues in the first half of 2012 came to $10.78 billion, down 54% from a peak of $23.48 billion in the first half of 2006. Within these figures, national ad revenues in the first half of 2012 were $1.72 billion, also down 54% from $3.73 billion in the first half of 2006.
First-half retail ad revenues of $5.24 billion were down exactly 50% from $10.48 billion in the same period of 2006; and first-half classified revenues of $2.18 billion were down a vertiginous 73% from $8 billion in 2006.