We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.
Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.
In a new report from BI Intelligence on the mobile advertising ecosystem, they explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, real-time bidding, agencies, brands, and new companies hoping to upend the traditional banner ad.
What is lost in the tale and opportunity, and reality, is the delivery mechanism from the broadband providers and carriers and platform developers (www.webtelmarketing.com) to deliver the tools necessary to reach that mobile audience in an affordable manner that gives the user something valuable in exchange for their attention to a promotional message – free WiFi service.
That is the heart of location based marketing using proximity advertising solutions from Media2Go (www.media-2go.net.) Reach paul@webtelmarketing for a pilot program for your brand or retail business. And capture the consumer traffic that is right outside (or inside) your doors.